After you are sure you have something worth saying, only then can you break it down into it’s finer points and posts. This is a good rule to follow when you are building a marketing or PR campaign, but JUST as important when you’re building a blog.
The 3 C’s of Storytelling…
…are as follows: Content, Content, Content (I took some liberty with the well-known L’s of real estate).
This applies to having something to say, but make sure that you actually say it. You can try and dress it up and be all fancy, but avoid filling your blog with gobbledygook as David Meerman Scott calls it.
Jargon never helped anyone; it only exists to make people feel smarter. I could ask you to hand me the “scholarly tome” but I would sound pretentious because I could just as easily ask for the “textbook.”
Content is what drives a blog, what grabs readers’ attentions and what converts consumers into customers (thanks Shama Kabani).
What’s My Inspiration?
You can find quality inspiration all around you, simply listen. Here are some good tips to find something to talk about if you find your inspiration running a little low:
Read Other Blogs : Start a Google Reader and just follow 10 blogs in your field or in fields that interest you. I personally follow about 20, but some of those are my friends, then some are movie blog (/film is great, btw) and then a lot about blogging, marketing and social media. I love seeing what other people have to say and then to see what that sparks in my mind.
Quotes : Read inspirational or famous quotes. The quote from George Bernard Shaw I mentioned earlier is one I found a while ago and it never left my mind and I’d been looking for a way to write about “saying something” since I read it.
Take a Walk : It’s amazing what your mind will come up with if you let it wander. Just take a walk in nature, clear your mind and let in what comes.
Do Something You Love : Whether that be playing music or reading a book. For me, it’s watching movies (if you hadn’t guessed by now). I get so much inspiration from movies. I just love how they pull my mind in so many different directions.
