So you have finally taken that jump and have created an online presence for your business. That was the easy part as making the world aware of your website is very difficult. Sure you’ll promote your website among friends, relatives, vendors, buyers and other associates, but what after that. Besides those people and you,
nobody else on the web will be aware of your website. This defeats the very purpose of having an ecommerce website. So if you want to increase business and generate sales, then you have to look at ways to increase traffic to your website.
Link Building to Your Rescue
This is one of the most basic and yet one of the most overlooked factors when a website is being promoted. You simply have to know what section of users would like visiting your website. In SEO parlance, this section is known as the target market. It will be highly beneficial if you can create a general profile of your target market. Doing this will help you identify the preferences of your potential customers. This includes the kind of websites, forums and blogs they prefer to visit, the kind of content they prefer to read and the kind of information they search for. Apart from helping locate relevant websites, this exercise will also list out the kind of content that you can have on your website to attract more visitors.
Watch and Learn from the Competition
Learning from the competition is never a bad idea. This holds true for ecommerce campaigning as well. Know and study your competitors and in particular those websites that have a high search engine ranking. You are likely to find many reasons for the difference in your rankings as well as tips to increase traffic. Also keep an eye out for their mistakes and try to avoid them.
The Importance of Keyword Research
